With formal training in both Industrial Design and Psychology, his work advocates for people over product. His interest in how people perceive, interpret, feel, and behave informs his practice of creating distinctive yet accessible narratives.

As a design strategist at MNML, he guides projects from vision to outcome. Whether partners want to revitalize their voice, tap into new markets, or make a statement, he ensures the team creates a compelling story that bridges the gap between user needs and business goals.