IS A DESIGNER, STRATEGIST, AND ARTIST WITH A PEOPLE-FIRST APPROACH TO CRAFTING PHYSICAL & DIGITAL EXPERIENCES THAT RESONATE.
With formal training in both Industrial Design and Psychology, his work advocates for people over product. His interest in how people perceive, interpret, feel, and behave informs his practice of creating distinctive yet accessible narratives.
As a design strategist at            , he guides projects from vision to outcome. Whether partners want to revitalize their voice, tap into new markets, or make a statement, he ensures the team creates a compelling story that bridges the gap between user needs and business goals.
selected partners
capabilities
process
1 • Target
Define Goals.
What do we want to achieve?
What does a good job look like?
Which experts can amplify our reach?
Competitive Audits + Benchmarking
Trend Analysis
Interviews + Surveys
KPIs
Project Programming
2 • Connect
Find opportunities.
Where is the current system broken?
Who are we designing for?
How are people being affected?
What are the barriers to our goals?
Workshops
JTBD Analysis
Synthesis (Identify Patterns)
Design Thinking
3 • Direct
Take a stance.
Which problems are our focus?
What is our strategy?
What is our litmus test?
Vision Setting
Art Direction
Framework Design
Codification (Set Standards)
Process Design
4 • Shape
Design solutions.
Generate ideas, bring them to life.
Industrial Design
UX/UI
Branding + Product Identity
Spatial Design
Service Design + Business Innovation
User Testing + Consumer Validation
5 • Transmit
Tell stories.
How do our solutions come together?
What are we saying?
Why should anyone care?
Product Activation
Campaigns
Copywriting
Rendering + Visualization
Compositing
get in touch
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                                 IS A DESIGNER, STRATEGIST, AND ARTIST WITH A PEOPLE-FIRST APPROACH TO CRAFTING  PHYSICAL & DIGITAL EXPERIENCES THAT RESONATE.
With formal training in both Industrial Design and Psychology, his work advocates for people over product. His interest in how people perceive, interpret, feel, and behave informs his practice of creating distinctive yet accessible narratives.

As a design strategist at MNML, he guides projects from vision to outcome. Whether partners want to revitalize their voice, tap into new markets, or make a statement, he ensures the team creates a compelling story that bridges the gap between user needs and business goals.